Chris Down

Chris Down is Chief Design Officer at Mattel, the world’s largest toy company, with iconic brands including Barbie, Hot Wheels, Uno, Masters of the Universe and dozens more. Chris is responsible for global design, innovation and product development.
Prior to this role, Chris has designed award-winning toys, produced video games on nearly every platform, launched innovative tech start-ups and he led the billion-dollar Vehicles division at Mattel.
Earlier in his career, Chris held leadership positions at a range of toy and digital interactive companies. He was Executive Producer on award-winning video games for Hasbro Interactive, Vice President of Online Game Development for Hasbro’s Games.com, and launched Atari Interactive’s innovation practice, Atari Labs, before founding SomaGames.