George Watson

George is a multi-facetted creative leader with 15+ years of experience across design, innovation and branding. As Creative Director at global creative studio forpeople, George guides multidisciplinary design teams to shape narratives and experiences at the intersection of creativity, culture and technology. He has designed for global brands including NIO, Panasonic, Dell, Philips, Huawei, Coca-Cola, British Airways, and many more, shaping the future of how people live, work, move and connect.

George spearheads many of the studio’s automotive and mobility projects. He co-led the studio’s collaboration with EV company NIO, helping to shape new brands and cohesive user experiences across all mediums and touchpoints including their vehicles, spaces, charging infrastructure, app and services. He was involved in visionary projects including NIO EVE; an autonomous vision car launched at SXSW in 2017 and NOMI, the world’s first in-car AI companion. More recently he has been shaping journey experiences for a new short-range mobility brand.

Prior to joining forpeople, George worked at Philips on their future vision programmes.