Sarah Krüg

Sarah Krüg is the CEO of CANCER101, a patient advocacy organization, whose mission is to simplify healthcare one person at a time through personalized education, navigation and support. Sarah is also founder of the Health Collaboratory, a global innovation hub, that’s built on the foundation of advancing health equity, understanding the impact of behavior science, and cultivating trust by amplifying the voice of the patient, care partner and clinician in the co-design of the future of healthcare.

Sarah is the author of “A Roadmap to Wellness” and is working on another book “Health Confessions”. She is a global speaker and recently gave a TED talk called “The Patient: Doctor Tango”. Sarah is on the board and past president of the Society for Participatory Medicine, a patient: clinician member driven organization, whose mission is to enable collaborative partnerships between patients and healthcare professionals. She was also on the board of the National Organization for Rare Disorders.

She previously held the position of Global Education Director, as well as Patient Advocacy Lead at Pfizer. She also established the Global Investigator Initiated Research Program at Pfizer. Prior to joining Pfizer, Sarah spearheaded the development of the Disease Management Clinical Pathways and conducted clinical research at Memorial Sloan- Kettering Cancer Center.