Andrew Yaffe

Andrew Yaffe, Senior Vice President, Head of Social, Digital, and Original Content at the NBA, oversees all video, editorial, and documentary content produced and distributed by the league. He leads a data-driven team that changed the fan experience with the relaunch of the NBA's App, generating over one billion video views during its first season. Yaffe's strategy focuses on personalized, vertical sports content that has tripled total viewership YoY. Additionally, he manages the league's social media channels with over 200M followers. Before this role, Yaffe excelled in the league's Strategy and Innovation team, spearheading data-driven initiatives, launching the Basketball Africa League and the NBA2KLeague, and led strategic partnerships with early-stage tech providers.