photo of Ben Johnson

Ben Johnson

Chief Revenue Officer
SailGP

Ben Johnson is Chief Revenue Officer for SailGP, spearheading the global racing league’s media rights, partnerships and events in North America. Under his leadership, Season 3 of SailGP reached more than 800 million people around the world across a variety of platforms, a 140% increase Y-o-Y, and saw a record-breaking broadcast on CBS that averaged 1.63M viewers. On the commercial front, Johnson has negotiated partnerships with major sponsors including Bloomberg, T-Mobile, Mubadala and NEAR. Prior to SailGP, Johnson led global expansion, marketing and commercial efforts at the Drone Racing League as SVP, Head of International and was Senior Director of Global Brand Marketing at Tough Mudder.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Ben Johnson
Events featuring Ben Johnson