John Klopping

Thinking I would be a musician, I majored in music before only minoring. My diploma claims "art and graphic design", when really, the adobe suite was foreign. This forced me to focus on concept and research with a side of music, film, and art. I found myself as a typographer for a small but prominent publishing house, The University of Nebraska Press. Following, I worked for years in brand design. As a Designer, before becoming Design Director, I dove into art and design direction at Backcountry - an outdoor retailer built on expertise and authenticity. I am a bit obsessed with optimizing tools and distilling information. I try incredibly hard to create room for my team to expand their creative influences and find what excites them.