Tristen Norman

Tristen is a visual researcher and strategic creative lead for the Americas at Getty Images. Leaning on over a decade of experience in marketing, creative, and brand strategy, she works across disciplines to understand what motivates visual selection, identify shifts in our global visual language and uses these insights to help shape the development of Getty Images’ visual content and guide brands to better visual choices. A passionate advocate for elevating underrepresented voices within creative spaces, she also plays an essential role in leading and supporting initiatives such as the Nosotros Collection, Project #ShowUs, as well as partnerships and activations with advocacy organizations like SEEHER, Women’s Sports Foundation and GLAAD.