Leah Johns

Leah Johns leads Bain's Consumer Lab, our centre of expertise on consumer and shopper behaviour, as well as the firm's research on the future of the Consumer Products sector. She also leads the Consumer community for Future Sensing, Bain’s interdisciplinary capability that helps interpret the signals within a host of emerging trends.

She advises clients on global consumer and shopper trends, disruption, sustainability, and new business models – and their impact on consumer-facing sectors (particularly Consumer Products and Retail).

She has also co-authored multiple Bain studies on consumer trends and ESG and appears in media publications (eg Bloomberg, Harvard Business Review).

Prior to Bain, Leah founded and led two start-ups and worked as a change management consultant. Her career has holistically spanned Europe, the US and the Middle East.