Boyd McDonnell

Boyd McDonnell is the Founder/CEO of 21 South Music, a full-service music production company based in Los Angeles. 21 South specializes in composing and producing custom music for major brand campaigns and TV series. Working closely with premier agencies & brands, production companies & networks, 21 South has created original music for over 150 series & dozens of commercials, including 7 Super Bowl spots across the last 4 years. Prior to founding 21 South, Boyd consulted for NBCU, where he helped develop and launch the Sunday TODAY Show with Willie Geist, & for The Recording Academy, producing branded content leading up to the Grammy Awards. Boyd previously led distribution initiatives for Sony Pictures Television and content development for various production companies.