Audrey Boos

Audrey Boos, a 23-year-old Gen Z beauty influencer, shot to virality on TikTok this past winter in the throes of her senior year at UCLA. As a lover of all things hair, makeup, and skincare, Audrey began sharing her knowledge online at the request of her college friends. Her videos were immediately launched into the TikTok algorithm, garnering upwards of 20 million views each. With a roster of partners consisting of the major players in beauty (L’Oreal, Olaplex, Aveda, Cetaphil, & Kerastase), Audrey produces, films, edits, and stars in the advertisements that are cleverly integrated into her channels. After amassing over 600,000 followers by graduation, Audrey decided to abandon her planned career in finance to pursue the seemingly more lucrative option: full-time content creation.