Caroline Giegerich

Caroline Giegerich is an accomplished business executive and speaker renowned for her expertise in innovation and marketing strategy. She has honed her skills within prominent organizations like Warner Music Group, HBO, Showtime, Smashbox Cosmetics, MediaLink, and Initiative. Currently holding the position of Vice President, Head of Innovation at Warner Music Experience (WMX), Caroline focuses on finding immersive ways to cultivate ancillary revenue streams for artists, including D2C merch, tour experiences, VIP, retail and licensing opportunities, brand partnerships, and more. Her influential voice has graced stages at TEDx, SXSW, ThinkLA, and Digital Hollywood, and she is a featured writer for industry-leading publications, including Adweek, Mashable, and HuffPost.